Web TV appoints ex-Digital Cinema Media account director

2010-02-17

Premium video advertising specialist Web TV Enterprise has appointed Andy Sophocli as its new Sales Manager. He will oversee the company’s media agency sales with a focus on clients including Mediacom, Zenith and PHD.

Andy joins Web TV Enterprise from the cinema advertising company Digital Cinema Media, where he worked as Account Director. Digital Cinema Media owns two thirds of the UK’s cinema advertising market through well-known clients such as ODEON, Cineworld, Empire, Picturehouse and IMAX. It provides 2,300 screens in over 420 sites for advertisers. Andy oversaw national sales for the company.

“Web TV Enterprise has an impressive portfolio of quality content and is a pioneer of the rapidly expanding video-on-demand industry,” said Andy Sophocli, Sales Manager at Web TV Enterprise. “Currently a large portion of VOD spend is coming from the broadcast sector; this is an area I know extremely well and have built strong relationships.”

Web TV Enterprise has recently won high profile deals to partner with Universal Music, Simply Media and IPC Media. Its premium channels and content now reach over twenty million online viewers.

“Andy joins us with significant experience of working with TV planners and buyers,” said Jamie Estrin, MD of Web TV Enterprise. “He has also worked with big brand names on a national scale; making him the perfect addition to our team.”