Moviebeat re-launches website, appoints Web TV
2009-08-17
Moviebeat, the editorial-led online film content publisher has re-launched its website and appointed premium video advertising company The Web TV Enterprise to exclusively manage video advertising sales.
Moviebeat.co.uk first launched in 2008 as part of parent company PPC Group (Picture Production Company), which has been marketing films for 27 years. Moviebeat creates exclusive video content pieces for film distributors including Paramount Pictures, Universal Pictures, Twentieth Century Fox and Warner Bros. Videos include overnight premiere reports, interviews with stars and promotional launches. The content is distributed across the internet and via mobile through select digital media partners. The Web TV Enterprise will be selling pre-roll video advertising across all content created by Moviebeat on the Moviebeat website.
“The Web TV Enterprise has extensive experience working alongside popular entertainment publishers,” said Jamie Estrin, MD of The Web TV Enterprise. “We’ll be securing complementary pre-roll advertising from a collection of high profile advertisers looking to target this dedicated audience. Moviebeat is a great example of a website offering frequently updated short form content that keeps users engaged and encourages them to return regularly.”
Moviebeat’s most prominent publisher relationships are with MSN, Yahoo, Tiscali, and Microsoft Windows Media Player Guide. Other partners include FHM, Zoo, Facebook and Bebo. The videos see over 450,000 unique users every month.
“We have unrivalled access to the best movie-related content on the internet, and The Web TV Enterprise is in a prime position to monetise our videos with bespoke campaigns,” said Nick Adams, Head of Editorial at Moviebeat. “Moviebeat users are entertainment fans and enjoy viewing broadcast quality, exclusive short form video content. Our users are in an ideal position to engage with pre-roll advertising, with 121,000 opt-in subscribers viewing for an average of 7 to 12 minutes.”
About Moviebeat
Since relaunching in late 2008 Moviebeat has become the UK’s leading creator and aggregator of movies content for the internet. Production clients include all six film studios and many key independent film distributors, while content partners include many key portals, ISPs and websites. A mobile site was launched earlier this year, in conjunction with 3 Mobile and O2.
www.Moviebeat.co.uk