MUZU.TV appoints The Web TV Enterprise to Handle Pre-roll Sales
2009-07-01
Music video website and distribution platform MUZU.TV has appointed premium video advertising specialist The Web TV Enterprise to sell premium pre-roll video advertising for all content on the website.
MUZU.TV features video content from all 4 major record labels alongside hundreds of independent labels. The site provides free access to thousands of hours of diverse music video content across all genres including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube. MUZU.TV users can create their own personalised video playlists, and share them with their friends by embedding them on their social networking pages like Bebo and Facebook. MUZU.TV also provides other handy tools such as Facebook Connect and automatic syncing of users Twitter accounts.
MUZU.TV shares advertising revenue with the bands and labels whose videos feature on the site and across the MUZU distribution network.
“Through our partnership with Web TV, brands can now reach consumers on MUZU and across the MUZU Video Ad network which consists of large 3rd party sites like Bebo where the MUZU player is present on the official Artist Bebo profiles for some of the biggest artists in the world. Other sites include Gigwise, The Fly, Radio Stations and many others. This offers a great opportunity for brands to reach consumers across different demographics at a passion point where they are watching professional, music video content in high quality said Ciaran Bollard, CEO and Founder, MUZU TV.
“MUZU.TV is the best music video destination site on the web,” said Jamie Estrin, MD of The Web TV Enterprise. “The site offers highly targeted pre-roll opportunities for advertisers including genre specific and event targeting.”
About MUZU.TV
Launched in July 2008, MUZU.TV is a new music video website and distribution platform that enables bands to broadcast their music video on the web and get paid wherever it goes. On www.muzu.tv, music fans can create, watch and share music video playlists from our library of tens of thousands of videos and embed them on their social networking profiles and other websites. MUZU.TV provides free access to thousands of hours of diverse music video content including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube. The company has deals in place with all four major record as well as hundreds of independent labels like Ministry of Sound, Xl Recordings, Matador, 4AD, Rough Trade, Cooking Vinyl, SPV etc.